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TRP SYSTEM IN INDIA

07 October, 2020 - By

TRP is a Television Rating Point. It is the tool that tells us which channel and the programme are viewed most or it indicates the popularity of a TV channel or a programme. It shows how many times people are watching a channel or a particular programme. TRP enables advertisers and investors to understand the mood of the people. According to the TRP of a TV Channel or programme advertisers decide where to display their advertisements and investors will decide about the investment of the money.
INTAM is an Indian Television Audience Measurement. Earlier, DART that is Doordarshan Audience Research TV Ratings was used to calculate these ratings as that time the only channel available was only Doordarshan. Still, DART exists and is an agency that takes the TV viewing pattern of rural people into consideration. They randomly pick people and question them about the various channels and TV programmes and also use electronic methods to get viewership statistics.

1. People meters device is installed in some places or set in selected homes to calculate the TRP. In this way, some thousand viewers are surveyed in the form of justice and sampling. These gadgets record data about the channel or programme watched by the family members or selected people. Through this meter, the information of TV channel or programme for one minute is carried out by the INTAM a monitoring team i.e. Indian Television Audience Measurement. After analysing the information, the team decides what is the TRP of the channel or programme. Or we can say that this data is later analysed by the agency to create a national TRP data of various TV channels and TV programmes.

2. Second method is known as picture matching where the people meter records a small portion of the picture that is being watched on the TV. This data is collected from a set of homes in the form of pictures and later on is analysed to calculate the TRPs.

The increase or decrease in the TRP of any programme directly affects the income of that TV channel in which the programme is coming. Do you know that any TV channel like Sony, Star Plus, Z Channel, etc. earn money through advertisements? If suppose the TRP of a program or channel is low which means that people are watching it less so, advertisers will give fewer advertisements and pay less. But, if the TRP is high for the programme then more advertisements, advertisers, and money. So, we can say that TRP depends not only on the channel but on the programme as well. For example, if the TRP of a programme says Rising Star is higher than any other programme then the advertiser would like to give advertisements in that programme and also pay more.