Today's every company collect user data it is no surprise. In the world, Facebook is the number one company in collecting data of the user. This third-party app tracking depends on the number of services signed up using Facebook login.
how Facebook collects your data, what kind of data it collects, and what it does with the same. Furthermore, we’ll also outline the steps you can take to disable Facebook from tracking your activities, prevent it from collecting your data, and restricting the “Off-Facebook Activity” feature.
What data is Facebook collecting and how?
Facebook collects users’ screen time, which features they use, the number of times an app is opened, etc. On e-commerce apps, it knows a user’s purchase history, products wish-listed, contact and address, and more, as almost all of these apps have “Facebook Pixel” code on their website and mobile app.
Off-Facebook Activity feature
The “Off-Facebook Activity” summarizes every move performed by a user on an external app or website. Apps and websites using Facebook tools (Facebook login, share, FB pixel, etc.) share this data with Facebook.
Not to mention that Facebook loves to know everything about everyone, and you’re highly mistaken if you think banking apps will not share your data with Facebook.
Screenshots confirm data shared by banking apps with Facebook through its Off-Facebook Activity feature, which is surely alarming.
this collected summary of users’ web activity helps them sell accurate and targeted ads. In other words, the number of apps for which you’ve signed up through Facebook login to save your precious time, you “pay” for this convenience with your data.
Clarification from Facebook
As Facebook confirms, “We receive activity from businesses and organizations who use our business tools so that can better understand how their website, app, or ads are performing. We use your activity to show you relevant ads and to suggest things you might be interested in.”
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